Why Marketing Without Data Is Gambling The field of marketing has seen many changes during the last ten years. Companies have much more customer data, campaign results, information about website activity, and performance metrics available to them than ever before. Still, most companies base their important marketing decisions on intuition
The Biggest Marketing Mistakes CEOs Make In today’s rapidly changing digital business world, marketing is not just an auxiliary function that handles advertising, social media and email campaigns. Marketing is among the key drivers behind the growth of companies. Effective marketing takes care of customer discovery, value realisation, belief in
Why Businesses Stop Growing After Their First Success Reaching your first important milestone is a sign that you have figured out how to do things. However, for many tech-enabled organisations, reaching that milestone becomes an obstacle in itself and not a platform from which to grow further. Progress stalls and
Emotional Marketing vs Rational Marketing: What Works Best for Tech Brands? Technology marketing mostly involves marketing in terms of features, specs, integrations, dashboarding, security certification, benchmarking performance, and pricing. However, there will always be someone at the back end of every technological purchase looking for a solution, minimising risks, increasing
Social Links