Can AI Build an Entire Marketing Strategy? AI can help in studying markets, analysing customer data, creating campaigns, developing personalised messages, and optimising the performance of the campaigns through various channels. But does it have the capability of developing an entire marketing strategy? In practical terms, no—if you want your
What Growing Businesses Do Differently Growth is not achieved by one successful marketing campaign, one viral post, or the acquisition of one big client. While all of these factors might help achieve growth, growth itself is a result of a series of carefully planned actions. While growing businesses are not
Why Marketing Without Data Is Gambling The field of marketing has seen many changes during the last ten years. Companies have much more customer data, campaign results, information about website activity, and performance metrics available to them than ever before. Still, most companies base their important marketing decisions on intuition
Emotional Marketing vs Rational Marketing: What Works Best for Tech Brands? Technology marketing mostly involves marketing in terms of features, specs, integrations, dashboarding, security certification, benchmarking performance, and pricing. However, there will always be someone at the back end of every technological purchase looking for a solution, minimising risks, increasing
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